Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Rasmussen University Online Library

MAN4720 Strategic Management (CBE) Course Guide

欢迎!

模块支持

Intersection of Wall Street and New StreetBegin by conducting background research on each of the six companies listed in deliverable 1.这是您将在整个课程中使用的公司,所以Choose your company carefully, and make sure it is one that interests you.Company research can be conducted using the company's website and using databases recommended in the Company & Industry Information tab in the Business Management Research box below. After selecting a company, begin researching aspects of the company, such as their vision and objectives using the company's website, other credible websites, and library databases (see the box below).

Optional Library Readings:

Man looking at a graph on the wallDeliverable 2 asks you to write a paper discussing the purpose and importance of the management analysis process. In addition, the deliverable requires you to focus on potential areas for organizational performance improvement.

专家提示:The assignment requires at least two sources other than your textbook. Use the article and eBook databases recommended in theBusiness Management Research框以搜索资源。请注意,可选的库读数不应用作您的两个外部来源;您应该完成自己的研究来查找相关资源。

Optional Library Readings:

Electricity supply chainDeliverable 3 asks you to write a paper appraising the external environment and related variables for your chosen company.

专家提示:The assignment requires at least two sources other than your textbook. Use the article and eBook databases recommended in theBusiness Management Research框以搜索资源。请注意,可选的库读数不应用作您的两个外部来源;您应该完成自己的研究来查找相关资源。

Optional Library Readings:

Checklist on clipboard

For module 4 you are expected to develop an original 10 question survey/questionnaire for assessing the abilities of company employees. In addition, you are required to submit a 1 page paper covering:

  • the purpose of internal assessments (go back to module 2 if needed!)
  • 对其他公司员工评估调查的调查比较(使用您喜欢的搜索引擎搜索这些)
  • how your 10 question survey will help the company operate more successfully

专家提示:请务必在可交付说明中解决已题目的要求!例如,一个调查问题必须解决ERP系统的技术能力,另一个应该解决对金融服务的理解等......

Optional Library Readings:

Woman typing on a laptop keyboard

To find sources like articles and eBooks, utilize the databases recommended intheBusinessManagement Researchbox below. This is anannotated bibliography,所以请记住包含概述每个来源的段落,以及描述您在定位和选择源中使用的过程和标准的段落。See FAQs on Annotated Bibliographies at the bottom of the page for more information.

专家提示:Review the数据库教程and数据库搜索技巧tabs in theBusiness Management Researchbox below for help with constructing keyword searches and按日期限制结果(提示:标题表明源应该在过去3年中发表!)

Business woman presenting into microphoneDeliverable 6 asks you to show your leadership skills by creating a professional PowerPoint presentation for the company Board of Directors on the topic of risk management. The PowerPoint should include 6 slides, with 2 slides for each of the following focus areas:

  • how risk impacts operational decisions
  • the benefits and limitations of internal assessments
  • how risk can lead to opportunities

专家提示:We recommend adding the required supportive notes and discussion points in the PowerPoint speaker notes area; view the FAQ in theMAN4720 FAQ boxbelow for further instructions.

Optional Library Readings:

键入在膝上型计算机键盘例证的手For deliverable 7, submit a PowerPoint presentation as well as a 2 page paper on the topic of strategic management. The PowerPoint should contain 6 slides with notes and discussion points; use the PowerPoint speaker notes area to input these items. For more information, review the speaker notes FAQ in theMAN4720 FAQ box以下。

专家提示:For the PowerPoint, be certain to address the 6 bullet-pointed questions in the deliverable instructions.

Business Management Research

业务来源完整图标小企业参考Center icon经营通过proquest图标

Or, search nearly all of the business and general education databases using the search box below.

Hello. Search the Business Library!
Advanced Business Discovery Search

电子书通过ebsco图标ProQuest eBook Central icon

Or, search nearly all of the business and general education databases using the search box below.

Hello. Search the Business Library!
Advanced Business Discovery Search
Search Strategies Example:

Assignment: "Research leadership strategies for managing organizational change."

1.确定关键字:

  • 研究领导策略formanaging organizational change.

2. Determine synonyms. Sample synonyms include:

领导策略 organizational change
管理 institutional change
领导方式 组织创新

3. Develop a search string using AND to combine topics and OR to include synonyms.

Exame搜索字符串的图象在ebscohost中

4. To narrow results, review initial search results to determine subject terms. Use the subject term to revise or conduct a new search:

search results in Business Source Complete with drop-down menu for SU Subject Terms

Company Information

Industry Information

战略管理常见问题解答